Overview
Role Overview
The Web Strategist & Developer will be responsible for defining website structure, crafting user journeys, and developing functional and visually compelling websites. This role combines website strategy, design thinking, and technical development. The ideal candidate will have a strong eye for UX/UI, an understanding of digital branding, and the ability to build and manage sites using multiple platforms.
Key Responsibilities
1. Web Strategy & UX Thinking
- Understand client needs, business goals, and audience personas to develop a site’s core messaging.
- Ideate and map out website structure, information flow, and navigation.
- Define wireframes and content hierarchy to enhance user experience.
- Conduct competitor research and recommend best practices.
2. Brand Alignment & Visual Consistency
- Work with brand identity elements (color palette, typography, icons, etc.) to ensure a cohesive digital presence.
- Maintain consistency with the brand style guide and create a seamless look and feel.
3. Website Development & CMS Setup
- Build and customize WordPress, Shopify, Wix, and Webflow sites based on client briefs.
- Work with WordPress themes and modify them extensively to match brand aesthetics without additional design support.
- Implement basic dynamic elements and CMS for client websites.
- Optimize websites for speed, performance, and SEO.
4. Domain, Hosting & Email Management
- Set up and manage domain registrations, hosting, and email services for Toruss clients.
- Troubleshoot server, SSL, and security issues when necessary.
- Ensure regular website maintenance and backups.
5. Basic Development & Integrations
- Implement HTML, CSS, and JavaScript for minor frontend customizations.
- Set up Google Analytics, conversion tracking, and marketing integrations.
- Ensure cross-browser and mobile responsiveness.
Required Skills & Qualifications
- 2-4 years of experience in web design, UX/UI, or web development.
- Strong understanding of website strategy, content architecture, and user journeys.
- Proficiency in WordPress, Webflow, Shopify, and Wix.
- Ability to customize WordPress themes independently.
- Working knowledge of HTML, CSS, JavaScript, and CMS functionalities.
- Strong design sense and ability to work with brand identity elements.
- Experience with SEO basics, Google Analytics, and performance optimization.
- Ability to manage hosting, domains, and email services.
- Strong problem-solving skills and independent working capability.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹35,000.00 per month
Benefits:
- Paid sick time
- Work from home
Schedule:
- Day shift
Education:
- Bachelor's (Preferred)
Experience:
- total work: 1 year (Preferred)
Work Location: In person