Sr. Marketing Data Analyst

Company Description

YOptima is India's foremost programmatic marketing company that enables brands to plan, measure and optimize marketing investments for accelerated business growth via data-driven branding.

Role Description

This is a full-time, on-site role based in Bengaluru. You will be responsible for analyzing the marketing funnel for our partner brands, connecting key performance metrics, and uncovering actionable insights across audience, media, creative, and subsequent consumer journey touchpoints. Your insights will drive the optimization of media campaigns to enhance both brand and search impact, as well as overall business outcomes. Additionally, you will collaborate with our client-facing marketing growth strategists to conduct regular campaign evaluations, monthly and quarterly business reviews, and continuously refine best practices.

Qualifications

• Strong expertise in data analytics, ranging from in-depth number crunching and advanced Excel modeling to using big data analytics tools.
• Proficiency running SQL queries on big data infrastructure to conduct tailored analyses and develop scalable analysis frameworks.
• Expert at transforming an overwhelming deluge of data into strategic, actionable insights and key takeaways.
• Passion for high-energy, results-oriented work in a client-facing, operationally demanding environment.
• Bachelor's degree in Engineering, Analytics, or related field.

Note: Although experience in biddable and programmatic media is preferred, we welcome analytically talented individuals from any industry.