Information Technology
Full-Time
Dentsu
Overview
Job Description:
Responsibilities include but are not limited to:
Experience:
4-6 years
SFMC Architecture & Implementation: Design, implement, and manage SFMC solutions, including Email Studio, Journey Builder, and Automation Studio.
- Data Management & Integration: Define data models, manage SQL-based data segmentation, and integrate SFMC with Salesforce CRM and third-party platforms via REST/SOAP APIs.
- Development & Customization: Develop AMPscript & SSJS-based solutions, enhance automation workflows, and optimize personalization strategies.
- Marketing Automation & Deliverability: Ensure email deliverability best practices, build dynamic content-driven campaigns, and optimize customer engagement.
- Security & Compliance: Maintain adherence to GDPR, CCPA, and internal data policies, ensuring PII security in SFMC implementations.
- Collaboration & Leadership: Work with cross-functional teams, gather client requirements, and lead training and knowledge transfer sessions.
- Performance Optimization: Monitor SFMC scalability, automation workflows, and reporting insights to improve campaign efficiency.
Requirements:
Must-Have Skills:
- SFMC Core Expertise – Strong knowledge of SFMC architecture, data models, and various studios.
- Automation & Journey Building – Proficiency in Journey Builder, Email Studio, and Automation Studio.
- SQL & Data Management – Experience with complex queries, data extensions, and segmentation.
- AMPscript & SSJS – Advanced scripting for personalization and dynamic content.
- APIs & Integrations – Hands-on experience with REST, SOAP APIs, and external system integrations.
- Email Deliverability & Reporting – Expertise in campaign analytics, reporting, and optimization techniques.
Desired Skills:
Good-to-Have Skills:
- Cloud Pages & Web Technologies – HTML, JavaScript, CSS.
- Einstein AI & Analytics – Experience with predictive personalization.
- Distributed Marketing & Multi-Business Unit Experience – Ability to manage multi-org setups.
- External Integrations – Familiarity with Mulesoft, Boomi, or other middleware tools.
- Datorama & Tableau CRM – Experience in data visualization and campaign performance tracking.
Behavioral Skills:
✔ Adaptability – Ability to thrive in a fast-paced, evolving environment.
✔ Time Management – Strong organizational and multitasking skills.
✔ Team Collaboration – Work effectively with cross-functional teams.
✔ Presentation & Communication – Ability to convey technical concepts to non-technical stakeholders.
✔ Time Management – Strong organizational and multitasking skills.
✔ Team Collaboration – Work effectively with cross-functional teams.
✔ Presentation & Communication – Ability to convey technical concepts to non-technical stakeholders.
Why Join Us?
- Exciting projects with leading clients.
- Opportunity to work on cutting-edge SFMC implementations.
- Collaborative work environment with career growth opportunities
Location:
Bengaluru Brand:
Merkle Time Type:
Full time Contract Type:
Permanent
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