Hyderabad, Telangana, India
Information Technology
Full-Time
HTC Global Services
Overview
About The Role
We are seeking an experienced Marketing Data Analyst in Artificial Intelligence with over 8 years of expertise who will be responsible for engaging with the Marketing organization to develop prioritized AI/ GenAI use cases.
Requirements
We are seeking an experienced Marketing Data Analyst in Artificial Intelligence with over 8 years of expertise who will be responsible for engaging with the Marketing organization to develop prioritized AI/ GenAI use cases.
Requirements
- Solid understanding of the marketing functions and experience collaborating with marketing teams to translate business needs into technical solutions, focusing on digital strategy, customer insights, and campaign performance.
- In-depth understanding of SEO and Generative AI techniques, with the ability to leverage AI models for keyword analysis, content optimization, and automated insights to enhance SEO.
- Practical experience as a Business Analyst for Data Lakehouse solutions, technical data platforms and data products.
- Familiarity with Snowflake and various vector store technologies.
- Understanding of all stages in a project lifecycle and different delivery approaches.
- In-depth in knowledge of generative AI/LLMs and its applications in business processes.
- Proficient in Machine Learning and AI Concepts.
- Familiarity with generative AI Techniques, tools and common use cases for generative AI in the market.
- Certifications in AI or GenAI are highly desirable.
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