IT Functional/Business Analyst

Marketing Technology Expert

Are you a tech-savvy marketing enthusiast with a passion for optimizing technology stacks? Do you thrive in a dynamic environment where your proactive approach and innovative ideas can make a real impact? If so, we want you to join our team as a Marketing Technology Expert!

As a key member of our IT organization, you will play a crucial role in enhancing our marketing operations across all business units. You will manage our marketing technology platforms, drive adoption, optimize licenses, and collaborate with various teams to ensure seamless integration and data quality. Your efforts will directly contribute to maximizing ROI, reducing risks, and driving proactive operations.

Key Responsibilities:

• Platform management: Oversee and maintain key marketing technology platforms, ensuring they are fully leveraged.
• Adoption & training: Conduct training sessions and create documentation to drive platform adoption and proficiency.
• License optimization: Analyze and optimize software licenses to maximize ROI and minimize costs.
• Research & innovation: Stay ahead of marketing technology trends proactively and implement innovative solutions.
• BU collaboration: Work closely with business units to understand their needs and support their marketing objectives.
• Data quality: Ensure high data quality across all platforms, implementing best practices for data management.
• Efficiency: Automate repetitive tasks to improve efficiency and reduce manual workload.
• Integrations: Understand & define integrations between different platforms to ensure seamless data flow and functionality.

We are looking for a candidate who has:

• 3-5 years of experience in marketing technology or a related field.
• A bachelor’s degree in marketing, Information Technology, or a related field; or you have relevant experience.
• Strong understanding of marketing technology platforms.
• Proactive and structured approach to problem-solving.
• Excellent stakeholder management and communication skills.
• Strong project management skills.
• Knowledge of data quality best practices.
• Experience with automating tasks and improving operational efficiency.
• Understanding of integrations between different marketing technology platforms.

This role offers an exciting opportunity for an enthusiastic and fast learner to contribute to a team that is shaping the future of marketing technology!