Digital Marketing Data Analyst

Job Description

Skills:

• Google Analytics (GA4) Reporting
• Google Tag Manager (GTM) Implementation
• SQL for Data Analysis
• Google BigQuery Querying
• Data Visualization (Looker Studio, Power BI, Tableau)
• A/B Testing (Google Optimize, VWO)
• Marketing Attribution Modeling
• Customer Journey & Funnel Analysis
• PPC & SEO Performance Tracking
• CTR & CPC Optimization
• Competitor Data Benchmarking
• Automation & Data Processing (Python, R, Scripts)

Key Responsibilities:

• Data Analysis & Reporting: Collect, clean, and analyze data from multiple digital marketing channels, including Google Ads, Meta Ads, Google Analytics, email marketing, SEO, and other platforms.
• Performance Measurement: Track and measure the effectiveness of digital marketing campaigns, including engagement, conversions, CTR, CPC, and other key performance indicators (KPIs).
• Insight Generation: Identify trends, patterns, and insights from data to improve campaign performance and marketing strategies.
• Optimization Recommendations: Provide actionable suggestions to enhance ROI, reduce acquisition costs, and improve overall marketing efficiency.
• A/B Testing & Experimentation: Conduct A/B tests, analyze performance, and recommend improvements based on data-driven conclusions.
• Data Visualization & Reporting: Develop dashboards and reports using tools like Google Looker Studio, Power BI, Tableau, or Excel to present data insights to stakeholders.
• Marketing Attribution & Funnel Analysis: Assess customer journeys, attribution models, and conversion paths to optimize marketing spend allocation.
• Competitive Benchmarking: Analyze competitor data and industry benchmarks to provide strategic recommendations for growth.
• Collaboration with Teams: Work closely with marketing, design, and development teams to ensure data-driven decisions drive marketing strategies.
• Automation & Process Improvement: Implement automation tools and scripts to streamline data analysis and reporting processes.

Qualifications & Skills:

• Bachelor’s degree in Data Science, Marketing, Business Analytics, Statistics, or a related field.
• 7+ years of experience in digital marketing analytics or a similar role.
• Proficiency in data analysis tools such as Google Analytics (GA4), Google Tag Manager, SQL, Excel, and Google BigQuery.
• Experience with Google Ads, Meta Ads Manager, Google Looker Studio, Power BI, or Tableau for data visualization and reporting.
• Strong knowledge of SEO, PPC, Social Media, Email Marketing, and CRO metrics.
• Understanding of multi-touch attribution models, customer journey mapping, and funnel analytics.
• Hands-on experience with A/B testing methodologies and tools like Google Optimize or VWO.
• Ability to interpret complex datasets and present insights in a clear, actionable manner.
• Strong problem-solving skills and a data-driven mindset.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Qualifications:

• Experience with Python, R, or other programming languages for data analysis.
• Familiarity with marketing automation tools
• Certification in Google Analytics, Google Ads, or other relevant platforms is a plus.

Benefits:

• 5 Days a week.
• Flexible working hours.
• Onsite Opportunity.
• Mediclaim benefits apart from Salary.
• Benefits like PF & Gratuity.