Digital Business Analyst

Role: Digital Business Analyst

The Digital Business Analyst for commercial, collaborates with the commercial business and product owners to define and deliver IT services and investments that achieve business objectives and create competitive advantage. This includes collaborating on strategy, gathering requirements, advising on industry trends, developing roadmaps, and analyzing processes for improvement. This role also manages and develops Sitecore CMS functionalities, ensuring their alignment with business objectives through agile methodologies. Additionally, the analyst evaluates business processes and information vital for implementing initiatives that improve user experience and efficiency.

What will you be doing?

• Drives effective requirements' definition that creates objective, testable requirements that result in a business solution that meets or exceeds the defined objectives. Build functional requirements in use cases. Coordinate requirements walk-through and signoff, verifying with customers that use cases and process models accurately portray specific business needs.
• Write testable user stories and perform process mapping and analysis
• Facilitate testing of new Sitecore functionality rollouts.
• Drive process standardization for owned processes
• Identifies, analyzes, and solves problems—the root cause of business and technical issues.
• Provides business analysis and requirements management in support of global initiatives, including Sitecore CMS projects.
• Elicit, define, analyze, and document testable business requirements, liaising with customers, end users, and the information technology team.
• Leverage good communication and analytical skills, business relationships, and business process expertise to understand, document, assess, and drive business change needs to accelerate process enhancement and business growth.
• Use and nurture agile techniques to deliver on competing requirements.
• Works independently and simultaneously on multiple projects with various domain experts to understand current business process landscape, enterprise alignment, and growth

What will you need to be successful?

• Education: Bachelor’s or master's degree in IT, engineering, or science, or equivalent work experience.
• Certifications : Certification in Business Analysis with CMS experience.
• Should have a minimum of 4–8 years of relevant experience , with at least 4 years of validated experience as a business analyst in I T web development, Web strategy, as well as experience in Business Requirement Gathering , Requirement Articulation , business processes, etc.
• Should have experience in Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud.
• Minimum 2 years experience in CMS systems ( Sitecore or similar) & digital asset management is preferred.
• Minimum 2 years experience in UI/UX design.
• Experience working in Agile and SCRUM teams.
• Experience in JIRA and Confluence is desirable.
• Business analysis experience in commercial business, sales, and marketing. This includes sales website efficiency, sales and marketing processes, multi-channel marketing, key account management, sales operations, the customer portal, and e-commerce. Experience in Google Analytics would be an advantage.
• This position requires outstanding collaboration, teamwork, negotiation, influence, and relationship-building skills at all levels with internal and external parties in addition to Smith+Nephew's key values.
• Business process design and reengineering techniques and methods.
• Communicates and negotiates effectively, written and verbal, formal and informal. Ability to operate effectively in a global multi-cultural environment and drive harmonization and standardization!
• Selects, embraces, and adapts appropriate business analysis methods, tools, and techniques, selecting appropriately from predictive (plan driven) approaches or adaptive (iterative/agile) approaches.
• Collaborates with customers at all levels in the conduct of AS IS and TO BE analysis, business requirements specifications, and feasibility studies.
• Write test cases, perform SIT testing, and support business in User Acceptance Testing.
• Defines and manages scoping, requirement definition, and prioritization activities for initiatives of medium size and complexity. Facilitates input from collaborators, provides constructive challenge, and enables effective prioritization of requirements.

You Unlimited.

We believe in crafting the greatest good for society. Our strongest investments are in our people and the patients we serve.

Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about Employee Inclusion Groups on our website ( https://www.smith-nephew.com/ ).

Other reasons why you will love it here!

• Your Future: Major medical coverage + policy exclusions and insurance non-medical limit. Educational Assistance.
• Work/Life Balance: Flexible Personal/Vacation Time Off, Privilege Leave, Floater Leave.
• Your Wellbeing: Parents/Parents in Law’s Insurance (Employer Contribution of 8,000/- annually), Employee Assistance Program, Parental Leave.
• Flexibility : Hybrid Work Model (For most professional roles)
• Training: Hands-On, Team-Customized, mentoring
• Extra Perks: Free Cab Transport Facility for all employees; One-Time Meal provided to all employees as per shift. Night shift allowances.

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