Data Analyst-Campaigns

About Loyalytics

Loyalytics is a fast-growing Analytics consulting and product organization based out of Bangalore. We work with large retail clients across the globe helping them monetize their data assets through our consulting assignments and product accelerators. We are a young dynamic team of 100+ analytics practitioners working on some of the most cutting-edge tools and technologies.

Who We Are

• Technical team: A team full of data scientists, data engineers and business analysts who work with 1M+ data points every day.
• Market Size: Massive multi-billion $ global market opportunity.
• Leadership: Combined experience of 40+ years of experience in the industry.
• Customers: Word-of-mouth and referral driven marketing to acquire customers like big retail brands in GCC regions like Lulu, GMG, among others (Strong product-market fit).
• What makes us stand apart: 10 years old bootstrapped and 100+ people company that is still hiring.
  
  

About The Job

We are looking for a Data Analyst who will be working on designing various campaign experiments, reports and Analysis on company data and delivering them to top management and other interested parties. As a Data Analyst, you will be working with business users, collecting their requests, and then generating insights and finding and present then using suitable tools (SQL,Python,Pyspark Power BI, PPT, excel etc.)

Responsibilities

• Using data to drive analytical projects across all complexity levels and to generate key business insights & recommendations to enable decision making
• Draft daily Revenue, Traffic & other input metric plan/forecast for different customer cohorts for BAU and event days. Monitoring these metrics & doing deep-dive analyses for problem-solving sessions will also be a key part of the role
• Being the “data backbone” of the various campaigns run by the team – this will involve designing the experiments, creating various target groups and measuring the impact of the various initiatives related to pricing and customer relationship management.
• The recruit will need to liaison with cross-functional teams during the execution of these campaigns
• Independently leading critical projects with extensive cross – functional collaboration will be a key area of opportunity and learning
• Data visualization for easy consumption of insights for org and leadership, defining actionable next steps basis insights
  
  

To succeed in this role, you should have the following:

• Strong analytical problem-solving skills with appreciation for Math/Stats and Business. 1-3 years of experience as Data/Business Analyst would be strongly preferred
• Proficiency in using pyspark/python is mandatory, sequel is a plus.
• Efficient project and stakeholder management skills. Should have demonstrated the ability to work independently in a highly demanding environment with strict deadlines
• Strong attention to detail
• Good communication and presentation skills both written and verbal
• Experience in customer analytic, campaigns and/or revenue analytics is a plus
  
  

Tools/Languages: -

Must-have

• SQL – Beginner/Intermediate Level
• Python – Expert/ intermediate level
• PySpark – Expert/ intermediate level
• Power BI – Expert/Intermediate
• Databricks – Beginner/Intermediate
• JIRA – Beginner/Intermediate
  
  

Work Location: Bangalore

Work Mode: Work from Office