Data Analyst - Conversion Rate Optimization

Overview

CRO (Conversion Rate Optimization) Checklist:

1. Experience in Conversion Rate Optimization:

- Number of years in CRO or related roles:

- Types of sites optimized (e-commerce, informational, subscription-based):

- Industries or brands you’ve previously worked with in CRO:

2. Experience with Website Analysis & User Behavior Tools:

- Tools used for website analysis (Google Analytics, Hotjar, Crazy Egg, etc.):

- Familiarity with heatmaps, session recordings, or behavioral tracking:

- Approach to interpreting user behavior data to improve conversions:

3. A/B Testing & Experimentation Skills:

- Experience designing and executing A/B or multivariate tests:

- Types of elements tested (landing pages, CTAs, forms, navigation):

- Examples of tests that led to significant conversion improvements:

4. Experience in Website Optimization:

- Approach to optimizing key site elements (layout, UX/UI, load time):

- Familiarity with conversion principles for e-commerce or D2C websites:

- Examples of site changes that resulted in improved conversion rates:

5. Understanding of User Experience (UX) Principles:

- Experience with UX/UI design concepts:

- Approach to making sites more user-friendly and engaging:

- Examples where UX adjustments led to a better user experience:

6. Technical Skills in CRO:

- Familiarity with tools like Google Tag Manager, Optimizely, or VWO:

- Experience working with HTML, CSS, and JavaScript (if applicable):

- Examples of how technical skills contributed to CRO initiatives:

7. Reporting & KPI Analysis:

- Key KPIs tracked in past CRO roles (conversion rate, bounce rate, cart abandonment):

- Approach to monitoring performance and identifying opportunities:

- Examples where KPI analysis led to actionable insights:

8. Collaboration with Cross-Functional Teams:

- Experience working with product, development, or marketing teams:

- Approach to aligning CRO efforts with brand or campaign goals:

- Examples of successful cross-functional CRO projects:

9. Adaptability to New CRO Tools & Trends:

- How do you stay updated on CRO tools and best practices?

- Examples of incorporating new tools or methods for improved results:

- Experience with any emerging CRO platforms or techniques:

10. Achievements in CRO:

- Share a notable CRO achievement, such as increasing site conversions, reducing bounce rate, or

improving ROI.

Job Type: Full-time

Pay: ₹600,000.00 - ₹1,200,000.00 per year

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Work Location: In person