Customer & Market Intelligence Data Analyst (Aviation)

Overview

WELCOME TO SITA’S AIRCRAFT BUSINESS UNIT

SITA's Aircraft Business Unit Makes Flight Operations, Air Traffic Management And Aircraft Maintenance More Sustainable And Efficient By Enabling Collaboration Between People And Organizations In The Air Transport Industry Through

• Communication - connecting aircraft and people around the world.
• Data & Platform - Turning aircraft data into valuable insight for the entire industry.
• Applications - Empowering the industry with user-friendly tools that make flight operations more sustainable and efficient.
  
  
  

Ready to redefine air travel? The journey starts here, with you at SITA.

About The Role & Team

As a Customer & Market Intelligence (CMI) Data Analyst at SITA’s Aircraft division, you will play a crucial role in turning data into actionable intelligence that drives business decisions. Sitting at the intersection of Product, Marketing, and Sales, your mission is to enable data-driven decision-making, automate reporting, and ensure insights are actionable through advanced analytics.

In this role, you will be instrumental in building and implementing the Customer & Market Intelligence (CMI) function to support informed decision-making across the business. You will analyze market trends, competitor strategies, customer behaviors, and sales performance, helping the organization anticipate opportunities and optimize its go-to-market strategy. Your work will power real-time insights, dashboards, and reports that support cross-functional teams in making strategic and operational decisions.

You are a data-driven analyst with a strong technical acumen, passionate about transforming complex datasets into meaningful insights. You thrive on digging into numbers, identifying trends, and automating dashboards to enhance decision-making. Proficient in Excel, SQL, Tableau, Power BI, Python, and CRM tools like Salesforce, you are comfortable handling large datasets and translating them into business value.

What You’ll Do

• Competitive & Market Intelligence: Develop data models to benchmark competitors, monitor pricing trends, and analyze market dynamics using structured datasets.
• Customer Insights & Buyer Behavior: Segment customers using relevant criteria to enable tailored strategies. Analyze customer feedback and satisfaction data to uncover pain points and improvement opportunities.
• Sales & GTM Support: Optimize CRM analytics and provide data-driven targeting insights to enhance sales and account-based marketing (ABM) strategies.
• Product & Innovation Strategy: Track product adoption, feature engagement, and competitive gaps to inform product development and market positioning.
• Performance Tracking: Automate reporting on marketing, sales, and user engagement performance, ensuring clear pipeline visibility and actionable insights.
  
  
  

Qualifications

ABOUT YOUR SKILLS

• 4+ years of experience in a relevant field, including 3+ years in data analysis within Customer & Market Intelligence (CMI), Business Intelligence, or a related discipline.
• Proficiency in data visualization, querying, and analytics, with expertise in Excel, SQL, Tableau, and Power BI.
• Experience with CRM platforms like Salesforce.
• Experience in B2B technology industries; aviation industry experience is a plus.
• Fluent in English, both written and spoken.
• Bachelor’s degree required, preferably in Engineering, Statistics, Computer Science, Economics, or related fields.
  
  
  

WELCOME TO SITA

We're the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations are the secret behind the success of the world's air travel industry.

You'll find us at 95% of international hubs. We partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges. Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork. Want to be a part of something big?

Are you ready to love your job? The adventure begins right here, with you, at SITA.

What We Offer

SITA’s workplace is all about diversity, many different countries and cultures are represented in our workforce. We collaborate in our impressive offices, embracing a hybrid work format. As part of our global benefits, we offer:

🏡 Flex Week: Work from home up to 2 days/week (depending on your Team's needs).

⏰ Flex Day: You may wish to flex your arrival time at the office to beat rush hours or leave earlier for personal commitments. We encourage open communication with your manager about your needs and routine.

🌎 Flex-Location: Enjoy up to 30 workdays of benefits, anywhere in the world!

🌿 Employee Wellbeing: Benefit from the Employee Assistance Program (EAP) provided by SITA, a yearly free service offering practical advice in various aspects of your life.

🚀 Professional Development: Enhance your skills with our training platforms, inclusive of LinkedIn Learning!

🙌🏽 Competitive Benefits: Access competitive benefits tailored to the local market and your employment status.

SITA is an Equal Opportunity Employer and values a diverse workforce. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process.