Pune, India
Information Technology
Full-Time
Genpact
Overview
Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
We are inviting applications for the role of Business Analyst-Online Marketing Specialist
We are inviting applications for the role of Business Analyst-Online Marketing Specialist
In this role, you will be responsible for Collaborating with stakeholders to gather Salesforce requirements, analyze, design, develop, test and deliver
Responsibilities
Performance of campaigns
Compile metrics for digital campaigns with a focus on performance on traffic to the landing page, downloads, ads, webinars - weekly across campaigns and quarterly
Analyze engagement of campaign at the account level and inform / keep track of best performing channels to reach our target.
Optimize campaigns on regular basis advising on best channel mix to reach campaign goals.
Identify patterns that might help inform future campaigns strategies.
Management and development of the promotional calendar
Support creative asset development for display ads, paid promotions, social content, etc. adhering to brand guidelines including copy development and coordination with creative agency.
Aid campaign manager in designing mid / long- term promotional calendars mapping out content and different buyer personas.
Create the tracking codes for all promotions.
Maintain tracking documents for managing social and paid activities.
Manage relationship with creative agency.
Work the cross functional team from content, campaign manager and creative agency to develop ads.
Webinars
Support the campaign manager with webinar promotion and analytics.
Create the ads and promotion calendar for webinar with tracking codes.
Pull together the metrics behind the outreach in terms of registrations and Q and A.
Pull together the metrics on the live event and OnDemand in terms of views.
Qualifications we seek in you!
Minimum qualifications
Minimum qualifications
Bachelor’s /Master’s degree in Engineering, MCA, BCA, MBA
Excellent analytical, organizational, project management and time management skills
Excellent written, communication and presentation skills
Have high attention to detail and well organized
Experience with online platforms, tools and protocols
Confident in a multicultural, environment
Strong interpersonal skill
Preferred qualifications
Analytical and very strong excel skills to turn data into insights
Adobe Analytics know-how
Marketing background with good written English
Experience in creating digital ads, video and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail and display
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at www.genpact.com and on X, Facebook, LinkedIn, and YouTube.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.
JobBusiness Analyst
Primary LocationIndia-Kolkata
ScheduleFull-time
Education LevelBachelor's / Graduation / Equivalent
Job PostingDec 23, 2024, 3:10:21 AM
Unposting DateOngoing
Master Skills ListOperations
Job CategoryFull Time
Similar Jobs
View All
11 Hours ago
MTS II - Software Engineer
Information Technology
- 4 - 7 Yrs
- Pune
MAJOR RESPONSIBILITIES
• Design, implement, integrate, and verify software applications and tools using JavaScript, NodeJS, and C++.
• Enhance, optimize, and improve the efficiency and robustness of current software, with a particular focus on OSS ...
1 Day ago
Business Advisory Analyst
Information Technology
- Bangalore, Karnataka, India
Skill required: Banking Services - Core BankingDesignation: Business Advisory AnalystQualifications:BBA/BCom/Master of Business AdministrationYears of Experience:3 to 5 yearsAbout AccentureAccenture is a global professional services company with lea...
1 Day ago
Front End Developer
Information Technology
- Bangalore, Karnataka, India
Position Title: Front End DeveloperCompany: Johnson Controls (JCI)Location: BangaloreJob Summary: We are seeking a talented Front End Developer with 4-7 years of experience to join our dynamic team. The ideal candidate will have a strong background ...
1 Day ago
Database Engineer III (Big Data)
Information Technology
- Bangalore, Karnataka, India
LivePerson (NASDAQ: LPSN) is the global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consume...
1 Day ago
Data Scientist Manager
Information Technology
- Bangalore, Karnataka, India
Job DescriptionLeads a team of people who design, develop and program methods, processes, and systems to consolidate and analyze unstructured, diverse “big data” sources to generate actionable insights and solutions for client services and product e...
1 Day ago
Data Scientist Manager
Information Technology
- Bangalore, Karnataka, India
Job DescriptionLeads a team of people who design, develop and program methods, processes, and systems to consolidate and analyze unstructured, diverse “big data” sources to generate actionable insights and solutions for client services and product e...
1 Day ago
Sr. QA Engineer
Information Technology
- Bangalore, Karnataka, India
Role Summary:Picarro is seeking an exceptional Sr. QA Engineer for functional testing of Picarro Analyzers. This role expects you to analyze requirements, create and execute test-plan, and record results in test-repo. This person is also expected to...
1 Day ago
C++ Graphics and Windowing System Software Engineer - Mir
Information Technology
- Bangalore, Karnataka, India
We build a high-performance, high-efficiency stack for window managers and display subsystems in C++, called Mir. We're growing the team and looking for new colleagues who share our passion for precision, performance and user experience.Our goal is ...
Talk to us
Feel free to call, email, or hit us up on our social media accounts.
Email
info@antaltechjobs.in