Business Analyst

Role :Business Analyst (Product and Growth)

About Blissclub :

We are a fast-growing D2C brand operating through our website/app, retail stores, and marketplace channels like Myntra and Amazon.

We are seeking a highly skilled Data Analyst to join our team. The person should be a self-driven individual with an ability to hustle and foster strong collaboration across teams.

As a Product Analyst, you will work in the Growth Team to analyze data and provide insights for driving growth. While your primary focus will be on Website/App performance and Growth initiatives, you will also collaborate with cross-functional teams to optimize the customer experience, boost conversion rates, and enhance overall performance.

Job description

• Analyze customer behavior, product usage, and business metrics to provide actionable insights that support product and growth decisions.
• Create, iterate, and maintain dashboards for tracking key metrics.
• Identify key growth opportunities and optimize marketing campaigns, customer retention strategies, and product features.
• Design and implement A/B tests and other experiments to evaluate new product features and user experience improvements.
• Monitor and report on KPIs such as user engagement, conversion rates, churn, and lifetime value to ensure we are meeting growth targets.

Required Qualifications:

• 1-2 years of experience as a Product Analyst, Data Analyst, or similar role in a startup or D2C environment.
• Strong proficiency in SQL and Excel (experience with BI tools such as Tableau, Looker, or Power BI is a plus).
• Solid understanding of product metrics, user behavior, and growth strategies.
• Ability to manage multiple projects and deadlines in a fast-paced environment. Flexibility to adapt to diverse problem areas
• Strong analytical and problem-solving skills with the ability to communicate findings clearly.
• Familiarity with Google Analytics, Mixpanel, or similar analytics tools is a plus.

Nice to Have:

• Familiarity with eCommerce and D2C business models.
• Experience working with data visualization tools.
• Basic knowledge of Python or R for data analysis is a bonus.

Who we are :

Led by the OG Blissqueen, Minu Margeret: https://in.linkedin.com/in/minu-margeret-2a41

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Blissclub was founded in 2020 by Minu, because she couldn't find great quality clothes where the fit, functionality and feel were just right.

Designing technical apparel for movement requires a deep understanding of the problems faced by the wearer and we at Blissclub are spearheading a revolution to design with intent and for every’body’.

India is the world’s fastest growing activewear market with the women’s segment contributing to a majority of the growth. We are aiming to capture that white space in India. We are a bunch of young, dynamic, creative and innovative people who want to get things done and get them done right!

Come say hi!

https://blissclub.com/