Business Analyst

About ISOCRATES

Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Executionᵀᴹ.

iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.

iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

About MADTECH.AI

MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers.

At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you’re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordably than ever before.

MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI.

Key Responsibilities

Business & Product Strategy Alignment

• Collaborate with leadership to understand MADTECH.AI's business vision, goals, and objectives, and translate them into actionable product requirements.
• Partner with the Group Product Manager and Director to define, prioritize, and refine product features and enhancements based on strategic goals.
• Continuously analyze market trends, the competitive landscape, and customer pain points to optimize product positioning and identify new opportunities.
  
  

Requirement Gathering & Documentation

• Work closely with stakeholders (internal teams, clients, and leadership) to gather and document comprehensive business and functional requirements.
• Develop clear and detailed Business Requirement Documents (BRDs), Product Requirement Documents (PRDs), and user stories to guide development teams.
• Define epics, user journeys, wireframes, and process flow to support the development and delivery of high-quality products.
  
  

Stakeholder & Cross-Functional Collaboration

• Serve as a liaison between business and technical teams, ensuring effective communication and alignment across all departments.
• Collaborate with engineering, data science, UX/UI, and marketing teams to define, validate, and execute product features that align with business objectives.
• Lead workshops and brainstorming sessions with both internal teams and external stakeholders to drive innovation and problem-solving.
  
  

Data-Driven Decision Making

• Analyze business metrics, customer feedback, and system performance data to identify opportunities for optimization and improvement.
• Utilize analytics tools to track product adoption, customer behavior, and the effectiveness of product features.
• Collaborate with teams to define KPIs for measuring product success and provide actionable insights to drive continuous improvement.
  
  

Agile & Product Development Lifecycle

• Collaborate within an Agile environment, actively engaging in sprint planning, stand-ups, and retrospectives to ensure efficient product development.
• Ensure that product requirements are clearly defined, prioritized, and delivered on schedule within sprint cycles.
• Lead User Acceptance Testing (UAT) to validate new features, ensuring they meet business and user requirements before release.
  
  

Documentation & Knowledge Sharing

• Maintain and update comprehensive product documentation, user guides, and FAQs to ensure accessibility and clarity for internal and external users.
• Train internal teams (Partner Success, Sales, and Marketing) on new product features, ensuring they are equipped to effectively communicate product value to clients.
• Support the creation of presentations, demos, and business cases to assist leadership and clients in understanding and adopting new product features.
  
  

Must-Have

Key Skills & Qualifications

• Experience: 3-6 years of experience as a Business Analyst, preferably in AdTech, MarTech, or SaaS-based product development.
• Education: Bachelor's or Master’s degree in Business, Computer Science, Data Analytics, Marketing, or a related field.
  
  

Technical Skills

• Strong understanding of AdTech & MarTech ecosystems (programmatic advertising, DSPs, DMPs, CDPs, AI-driven marketing, analytics platforms).
• Familiarity with APIs, SQL, and data visualization tools like Power BI, Tableau, or Google Data Studio.
• Hands-on experience with Agile methodologies, JIRA, Confluence, and wireframing tools (Figma, Balsamiq, Lucidchart).
  
  

Communication & Analytical Skills

• Excellent written and verbal communication skills to interact with both technical and non-technical stakeholders.
• Ability to analyze complex data and generate meaningful business insights.
  
  

Problem-Solving & Critical Thinking

• Strong analytical mindset, capable of identifying inefficiencies and proposing innovative solutions.
  
  

Good-to-Have

• Prior experience working in a SaaS-based product company or AI-driven AdTech/MarTech solutions.
• Exposure to AI, ML, automation technologies in marketing/advertising domains.
• Basic knowledge of Python or R for data analysis.
• Experience working with Google Ads, Facebook Ads, DV360, or other programmatic platforms.