Business Analyst

Overview

The Business Analyst and AI Expert is responsible for leveraging data-driven insights and AI technologies to enhance lead generation and optimize marketing strategies. This role involves data scraping, email marketing, and WhatsApp bulk messaging for lead acquisition. The expert will collaborate closely with the sales team to drive performance and create actionable reports. Additionally, the role requires proficiency in AI tools and techniques to streamline operations and maximize outreach effectiveness.

Key Roles and Responsibilities:

1. Lead Generation and Data Scraping:

Utilize advanced data scraping techniques to gather potential leads from various online sources.

Identify high-quality data points and compile them into structured formats.

Automate data scraping processes to ensure efficiency and accuracy.

Integrate data scraping tools with CRM systems for seamless lead management.

2. Email and WhatsApp Marketing:

Design and execute bulk email marketing campaigns for lead nurturing and engagement.

Develop targeted message templates for WhatsApp bulk messaging to maximize outreach.

Ensure compliance with data protection and communication regulations.

Monitor campaign performance metrics (open rates, click-through rates, response rates) and optimize for better results.

3. AI and Automation:

Implement AI tools and technologies to enhance lead generation and customer engagement.

Develop and maintain automated workflows for data processing and campaign execution.

Utilize AI-based analytics to track campaign performance and predict lead conversion rates.

Conduct sentiment analysis on responses to gauge customer interest and feedback.

4. Business and Sales Collaboration:

Work closely with the sales team to understand target audiences and lead requirements.

Provide real-time updates and insights on lead quality and campaign performance.

Collaborate on developing strategies to improve lead conversion and customer engagement.

Conduct regular meetings to align business objectives with marketing efforts.

5. Performance Reporting and Data Analysis:

Generate comprehensive reports on lead generation activities, campaign performance, and conversion rates.

Use data visualization tools to present insights in a clear and impactful manner.

Conduct data-driven analysis to identify trends, challenges, and opportunities.

Prepare and present performance reports to senior management and stakeholders.

6. Continuous Improvement and Strategy Development:

Stay updated with the latest AI and data scraping technologies.

Explore innovative methods to enhance lead generation and campaign effectiveness.

Implement best practices for data hygiene and management.

Regularly review and refine strategies based on performance analytics and market trends.

Skills and Qualifications:

Proven experience as a Business Analyst or AI Expert, with a focus on lead generation and data scraping.

Proficiency in AI tools and techniques for marketing and data analysis.

Hands-on experience with data scraping tools (e.g., BeautifulSoup, Scrapy) and email marketing platforms.

Knowledge of WhatsApp bulk messaging software and best practices.

Strong data analysis and reporting skills, including proficiency with visualization tools (e.g., Tableau, Power BI).

Excellent communication and collaboration skills to work effectively with the sales team.

Analytical mindset with a focus on data-driven decision-making.

Bachelor’s degree in Data Science, Marketing, Business Administration, or a related field.

Perks & Benefits:

Competitive salary and performance-based incentives.

Opportunities for professional development and growth.

Collaborative and dynamic work environment.

Flexible working hours and remote work options.

Access to cutting-edge AI and data analysis tools

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹40,000.00 per month

Benefits:

• Paid time off

Schedule:

• Day shift
• Fixed shift
• Monday to Friday
• Weekend availability

Work Location: In person